John Deer is the most awarded embroidery digitizer in the world. As a 3rd generation embroidery guru, John is one of North Americas leading experts on digitizing and embroidery for the corporate and home marketplace. John has an extremely unique history in the embroidery digitizing industry as he is one of the last remaining Schiffli Masters. John learned and apprenticed under Swiss Schiffli Master Digitizers (then known as “punchers”) over 30 years ago, before computers even entered the digitizing world. Since then, he has won 30 separate digitizing awards and wrote the book on digitizing called “Digitizing Made Easy” which has sold over 40,000 copies. John has produced 29 instructional and educational “step-by-step how to” DVD’s, which apply to embroidery enthusiasts of all levels. He has given hundreds of workshops and seminars all over the world on digitizing, embroidery techniques and how to make money with embroidery. Given John’s unique training, family history, and vast embroidery knowledge, he is truly a master embroidery digitizer